Food Packaging London – Why Using Branded Food Packaging Is Vital For Your Business
There are a few considerations you should make when it comes to food branding and packaging. The design used all need to be relative to your use. Otherwise, you are using packaging that isn’t tailored to your company. You should be taking elements of your overall brand and house style so that the packaging is relatable to your brand. Using your logo on your packaging should also be carried out since this is good brand continuity.
Any business that is willing to promote their food through packaging needs to create a good brand identity that is effective in attracting a customer’s attention. This is why it’s vital to have eye-catching food packaging that is going to stick in your customer’s minds so that they can recognise your brand further. Packaging isn’t going to sell your food for you, but it is going to further emphasise the image of your brand, which further improves brand recognition which is very important in a sector which is very competitive, regardless of what area you are working in. If you are a restaurant/business owner in London that needs reliable food packaging, then visit our page on: Food Packaging London and give Wyatt & Ackerman a call on 0117 966 1675 today.
Where will food packaging be in 50 years?
With studies showing the damage that plastic can cause to our environment, it’s important for businesses and consumers to change the way that they use single-use packaging. From straws to food containers, there’s a huge use of single-use items that are sent to landfill, polluting the land that we are using to “dispose” of waste. The perfect packaging would be one that we’re able to re-use infinitely, never having to dispose of it but that isn’t practical nor viable for today’s society.
New companies & manufacturers have been designing & developing new & cutting-edge technologies that have pushed the development of biodegradable/ethical packaging that has changed the face of packaging. These developments have made many consumers & businesses consider how they’re using their packaging, and with public opinion shifting to a more ethical mindset, businesses are playing catch up to adopt new approaches to their packaging.
Single-use Plastics and it’s worldwide use:
Single-use plastic is exactly that, plastic that has been used once and then disposed of. This may sound convenient but it creates a huge problem when we think about how much plastic is being disposed of. The average person throws away almost 84kg of plastic a year which is an astonishing fact for some to hear. Millions of bottles, boxes & other plastic debris ends up in our sea’s which pollutes water on a scale we’ve never seen before.
This daunting future of a plastic polluted earth is why businesses & consumers are in such a demand for more biodegradable/recyclable packaging. Unfortunately, one factor still remains as a leading decider for many businesses when it comes to choosing ethical packaging, and it’s price. Looking at the packaging market in the past 10 years, biodegradable packaging has always been considerably more expensive to purchase than plastic packaging.
This is mainly due to the low cost of plastic, and it’s ability to be produced so quickly. Raw plastic beads are able to be melted and formed/extruded incredibly quickly which is why we saw such a huge boom of plastic packaging when it first started to be produced. Plastic wasn’t always cheap to produce but with the release & adoption of high-density polyethene, plastic packaging became the go-to material for anything that needed packaging.
Why is plastic so bad for the environment?
The main reason why plastic is so bad for our environment is that plastic takes so long to decompose/degrade. It’s chemical make up means that the chains that build up the plastic take decades to break down. Some, if not most plastics don’t even break down. The problem with plastic is that most of it isn’t biodegradable. It doesn’t rot, like paper or food, so instead it can hang around in the environment for hundreds of years.
Our drive for new packaging:
We at Wyatt & Ackerman appreciate developments in the packaging sector as it has a huge bearing on what we use as consumers. Packaging is used by everyone on some level, so it’s interesting, to say the least, to see how progressions in the industry will manifest in the consumer market. The concept of edible packaging has always been something that some companies have toyed with but it’s never been something that’s commercially viable. First, you have to consider contamination, since the edible packaging has to be preserved & transported in a way that won’t get contaminated during transportation. You then have to consider the packagings stability, since edible materials tend to degrade over time.
Branded Food Packaging London
It’s easy enough to invest in a wholesale load of blank containers using a low-priced provider and start throwing your food out to your clients, but take into account the very first impression that you are setting by doing that. In regards to customers, they base their knowledge on the first thing they see, and quite often or not that’s your packaging. This is exactly why it’s imperative to create your product packaging to represent your brand name, not just an empty box or bag that leaves somewhat to be desired when it comes to creativeness.
Bespoke packaging allows your business to distinguish their product from the rest of the competition rather than just being overlooked while it blends into the rest of the market.
Branding, especially on food packaging is one of the most important elements when it comes to the catering sector. Not only does professional branding aid with your aesthetic but it helps convey a sense of professionalism which is sometimes hard to achieve in a business that has so many big chains which you have to compete with. At Wyatt & Ackerman, our team of packaging specialists provide professional, affordable and quality packaging with a service that is unbeaten. The custom packaging doesn’t come cheap to most but we work with our dealers to forward you the best price. Enquire with our team today and get a quote for your packaging! Call on 0117 966 1675 for more the information about prices, types of packaging and how we can help you!
Packaging Design In London
When it comes to the appearance of your packaging, you must be looking to replicate the house style that already exists as an element of your company. The product packaging should be a part of your businesses image, not something the business is determined by because it is supposed to assist in the entire presentation of your product.
What does Wyatt & Ackerman offer your company with?
Companies have been using Wyatt & Ackerman for quality branded packaging for decades, from branded paper bags, fish and chip boxes to till rolls. Wyatt & Ackerman have been supplying businesses with professional packaging supplies, so business owners can efficiently brand their business with the packaging they use. We work closely with the businesses who inquire with us to make sure that your brand genuinely stands out – just provide us with your logo and general marketing approach, and we can create the perfect branded packaging to advertise your company. If you’re also undecided about the right way to brand your business, we will also help with this! Our company offers services to help you with anything regarding branded packaging. Countless dining establishments, takeaways and fish and chip shops have enquired with Wyatt & Ackerman making us just about the most well-liked and respected suppliers throughout the UK!
If you’re still confused on a few aspects of branded packaging, then we can also help you find your needs so you can see the best product that suits you! Don’t know where to start? Wyatt & Ackerman can help you. There are a wide rang of approaches to show your identity as a company utilising your packaging. Maybe you are attempting to deliver a happy concept using a custom box or display a humorous branding style and design on paper bags, there are plenty of ways to broaden your advertising, even more, to make your customers feel appreciated in regards to simple food packaging.
If you are interested in producing your brand name with us or if you’re interested in the many possible benefits that specialised product packaging will bring to your business then do not wait to make contact with Wyatt & Ackerman on 0117 966 1675 today. Get the best-labelled food packaging for your company today! Visit our page on Branded Food Packaging In London or across the UK!
Sarah Wirth works for Wyatt & Ackerman specialising in Marketing and Trend-Analysis.
Categorised in: Food Packaging London
This post was written by Sarah Wirth