Fish and Chip Boxes – Why Branded Food Packaging Is Important To A Business
When you are branding your business, the image is everything when it comes down to the materials that you use. Branding in the form of printed packaging has been a popular method for businesses for decades and increases brand awareness when people are buying your product. Most restaurants and takeaways nowadays are utilising branded packaging, as it’s an easy way to get your business’s name out there as it’s a medium that you are already using as a food establishment. Cultivating your brand’s packaging is somewhat of an essential move since customers view your business as a whole. If you have a great product and it’s presented to your customers in shoddy and half thought about packaging, it doesn’t give your customers the best experience they could be having with your packaging. Generic packaging is exactly that, generic. Strive to be different from the rest by purchasing branded food packaging from Wyatt & Ackerman. If you are interested in Fish and Chip Boxes UK then give our team a call on 0117 966 1675 today.
Branded Food Packaging UK
It’s easy enough to purchase a bulk load of blank boxes from a cheap supplier and start throwing your food out to your customers, but think about the first impression that you are setting by doing that. When it comes to customers, they base their experience off of the first thing they see, and often or not that is your packaging. This is why it’s crucial to design your packaging to represent your brand, not just a blank & empty box or bag that leaves somewhat to be desired.
Branding is something that all established businesses will do especially on their packaging as bespoke packaging not only increases the professionalism of your business, it also generates business due to the awareness that will be raised with your branded packaging. People will see the packaging and will remember the name, regardless of where they saw it. It also reinforces your brand with your customers since custom printed packaging always looks more professional than some cobbled up paper in a creased brown paper bag. Take a leaf from huge conglomerates that brand everything. From their salt packets to their straws, everything that has enough space for it will have a logo to reinforce the brand image with their customers.
When it comes to the design of your packaging, you should be aiming to replicate the house style that already exists as a part of your business. The packaging should be a part of your business’s image, not something that the business depends on as it is supposed to aid in the overall presentation of your product.
Food packaging is a necessary item in order to conserve food during distribution/transport. If not, food can be tainted & spoilt since it’ll be exposed to different sources of contaminants. Plastics are the traditional go-to for a lot of types of food packaging but there is now a much wider range of packaging than we would have seen a few years ago.
You may think biodegradable alternatives are less hygienic, but this has been proven wrong since cardboard/biodegradable packaging can provide the same cleanliness & preservation qualities as the plastic alternatives. Cardboard alternatives are great for dry foods that don’t contain a lot of liquid like soups, making them ideal for a lot of takeaway/restaurant businesses who are selling their food. With so many food delivery services out on the market, it’s important that a restaurant/food establishment is able to provide takeaway food if their customer base wants it.
Wyatt & Ackerman supplies custom food packaging to businesses across the UK from our head office in Bristol.
What does Wyatt & Ackerman provide your business with?
Brands have been looking to Wyatt & Ackerman for branded packaging on an international scale for years, from branded bags, fish and chip boxes to serviettes, Wyatt & Ackerman can provide you with anything you require. We will then work closely with you to make sure that your brand really stands out – just provide us with your logo and marketing message and we will create the perfect branded packaging to promote your business. If you are also unsure of how to brand your business, we can also help with this! We provide services to help you with anything and everything to do with branded packaging. Hundreds of restaurants, takeaways and fish and chip shops have enquired with Wyatt & Ackerman making us one of the most popular and respected suppliers in the UK!
If you are still stuck on how to brand your packaging, or what forms of packaging you require then we can also advise you on what products may fit your requirements. There are lots of methods to convey who you are as a company with your packaging. Whether you are trying to deliver a cheerful message with a custom box or display a comical branding style on paper bags, there are plenty of ways to extend your branding further and make your customers feel valued when it comes to bespoke food packaging.
If you are interested in creating your own brand with us or if you are interested in the potential benefits that custom packaging will bring to your business then do not hesitate to contact Wyatt & Ackerman on 0117 966 1675 today. Get the best-branded Fish & Chip Boxes UK for your business today by enquiring with Wyatt & Ackerman
Sarah Wirth works for Wyatt & Ackerman specialising in Marketing and Trend-Analysis.
This post was written by Sarah Wirth